Football DataCo has chosen Infuzer technology from Internet services company on board info to deliver next season's Premiership and Football League fixtures into electronic calendars. Infuzer is a one-click service that will enable football fans to download the complete fixture list for their chosen team(s) to their electronic calendar from any participating website or email newsletter. Users will pay a small fee for the service and will receive an alert when game times change, updating their calendar accordingly and ensuring they don't miss out on the match. As soon as the game ends, the score will also be added to the fan's calendar. The service will utilise fixtures and result data supplied by The Press Association, the official distributor of English Football fixtures and data for Football Data Co.

David Folker, General Manager of Football DataCo, commented "Given the time-sensitive nature of football fixtures we were looking for a way of delivering this information into the rapidly growing population of electronic calendars. Accurate, up to date information about fixtures is essential for fans and Infuzer is the best way of providing this in an electronic context. It saves fans the time and effort of manually entering the information into their calendar and prevents them potentially missing a match when it is rescheduled."

Ray Eitel-Porter, CEO of on board info, added: "We see this as a win-win proposition for all concerned - fans will receive a better service and websites which offer the service will receive a share of the revenue plus the ability to include their own URLs in the calendar entries. This in turn will drive traffic back to their own site for match reports and information. The decision to charge the end-user is based on the fundamental need for web businesses to find a sustainable business model and the success of our paid calendar weather service, which has demonstrated that people are willing to pay for the convenience of quality information delivered to them automatically in the appropriate context."

About on board info

on board info specialises in enabling Web site and email marketers to communicate with their customers via PC and PDA-based electronic calendars. The company's core product is Infuzer, a one-click service that enables users to download date-related information - events, deadlines, special offer periods - from Web sites and emails, directly into their electronic calendar. Other high profile users of Infuzer technology include thetrainline.com, The Weather Channel, Reuters, The Direct Marketing Association of America and ZDNet UK.

on board info was founded in 1996 by Ray Eitel-Porter, when he spearheaded the company from its head office in London, UK, later opening a US office in 2000 in New York. The company is funded by venture capital from a consortium including Nat West IT Fund (now managed by Royal Bank Ventures), Cambridge Research and Innovation Ltd. and Interregnum (www.interregnum.com).

Further information about Infuzer can be found at http://www.infuzer.com

About Football DataCo

Football DataCo is jointly owned by the FA Premier League and Football League with commercial links into the Scottish Premier League and Scottish Football League. DataCo is responsible for the development and protection of football rights that revolve around football data in all of its various forms. Over the last year DataCo has been developing a series of strategic business partnerships to provide the fan base with more information as quickly and accurately as technology will allow. This venture is one among many that football is pioneering in support of the growing interest in football, particularly amongst the electronically enabled fans.

About The Press Association

The Press Association is a customer-focused group of news, information and communications businesses. It is the UK's leading provider of real time news and sports information. The organisation is at the heart of the UK's media industry, supplying services to every national and regional daily newspaper, major broadcasters, online publishers and a wide range of commercial organisations. Founded in 1868, the Press Association has an unrivalled reputation for providing fast, accurate and impartial information. More information is available at www.pa.press.net

PA Sport - a division of the Press Association - is one of the world's leading sports information providers. It is an originator and wholesaler of sports information, covering events across the globe, from major tournaments to local competitions. With coverage of more than 30 major sports, from football and horseracing to table-tennis and yachting, PA Sport cannot be matched for the depth and breadth of sport it covers. PA Sport provides customised information and bespoke technical solutions for leading organisations in the business of sport - the Media, Sponsors, Governing Bodies, and the Betting Industry - for print, broadcast and interactive media applications. PA Sport services include fixtures, results, live statistics, news wires, reports, photos, graphics, audio-visual, broadcast, text services, betting information and page ready services.

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