The Marketing Expo have selected Infuzer technology from Internet services company on board info to enhance the web site (http://www.themarketingexpo.co.uk) and related email marketing campaign. Infuzer is a one-click service that enables users to download date related information - events, timings, directions etc - from web sites and emails, directly into the customer's own electronic calendar. Other high profile users of the technology include thetrainline.com; Sky Sports; The Direct Marketing Association of America and ZDNet UK.

Prior to registering for the show, Infuzer will enable people interested in The Marketing Expo to pencil the details into their electronic calendar, thereby keeping the date free. Once registered, the calendar will be updated to add useful details such as directions and key speakers. Users will also be able to Infuze the details of individual seminars into their calendar and PDA. From then on, alerts and updates relating to these dates can be automatically communicated and displayed via the users' diary using the Internet, for example if a new keynote speaker is announced or if the time of a seminar changes.

Ray Eitel-Porter, CEO of on board info, comments:
"We are delighted to be able to provide The Marketing Expo with Infuzer, to enhance their customer experience and increase attendance rates. A recent Omnibus survey showed that 86% of electronic calendar users said they are more likely to attend an event if it is in their calendar, demonstrating the power of Infuzer at improving conversions and reducing drop out rates."

Ronnie Brown, Senior e-Marketing Manager of Reed Exhibitions UK (organisers of The Marketing Expo), said:
"We are excited to have Infuzer available to users of The Marketing Expo web site. Their technology offers the user real value not simply by putting dates in their calendar, but by adding another marketing communications channel which can deliver pertinent and timely information direct to their calendars. We also realise that people's time is continually being impacted by all manner of factors, so by giving them the opportunity to put The Marketing Expo into their calendars we aim to increase attendance rates, while also allowing us to provide a better service for our visitors."

About on board info

on board info specialises in enabling Web site and email marketers to communicate with their customers via PC and PDA based electronic calendars. The company's core product is Infuzer, a one-click service that enables users to download date related information - events, deadlines, special offer periods - from Web sites and emails, directly into their electronic calendars.

on board info was founded in 1996 by Ray Eitel-Porter, where he spearheaded the company from its head office in London, UK. Since 1996 the company has expanded and saw the opening of a US office in 2000 in New York. The company is funded by venture capital from a consortium including Nat West IT Fund (now managed by Royal Bank Ventures), Cambridge Research and Innovation Ltd. and Interregnum (www.interregnum.com).

Further information about Infuzer can be found at http://www.infuzer.com.

About The Marketing Expo

The Marketing Expo is the UK's No.1 direct and relationship marketing event. This major event encompasses four dedicated shows and covers key areas such as direct mail, IT solutions, telemarketing and e-marketing. It is hosted at Excel, a state-of-the-art venue that is easily accessible by road, rail and air on 12th-14th March 2002.

The Marketing Expo is organised by Reed Exhibitions UK who organise over 25 exhibitions in the UK and Europe. Reed Exhibitions UK is part of Reed Exhibitions are one of the world's leading organisers of trade and consumer events with a portfolio of over 470 events in 35 countries. Reed Exhibitions is a member of the Reed Elsevier group.

Enquiries:

Ray Eitel-Porter Chief Executive Officer on board info Tel: +44 (0)870 736 6700 ray.eitel-porter@onboardinfo.com

Ronnie Brown Senior e-Marketing Manager Reed Exhibitions UK Tel: +44 (0)20 8910 7710 ronnie.brown@reedexpo.co.uk