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Back To Press Releases List
BRAVOTV.COM LETS USERS AUTOMATICALLY ADD BRAVO PROGRAMMING INTO ELECTRONIC ORGANIZERS
Release Date: 2001-12-03
Contact: Lana Parro
  (847) 898-9101
  lparro@trondent.com

Site Adds Infuzer Into Online Program Schedules

www.bravotv.com

December 3, 2001, New York City -Ensuring that fans never miss a must-see Bravo program again, www.bravotv.com today launched a free service created by Infuzer that allows visitors to copy reminders about Bravo programming from its online schedule directly into their electronic calendars.

By clicking on the Infuzer icon, which appears next to all on-air schedule listings available on Bravo's Web site, at http://schedule.bravotv.com/sched/daily, the date, time and brief program description is inserted for free into the users' desktop electronic calendar or PDA, including those running ACT, Lotus Notes, Microsoft Outlook, and any PALM devices. Infuzer is a product of London-based on board info.

"Many Bravo viewers rely on bravotv.com to keep up-to-date on program schedules. Infuzer is a unique tool that, with just one mouse click, enables viewers to have reminders right at their fingertips" said Cynthia Burnell, senior vice president and general manager Bravo Networks Digital Media. "With the addition of Infuzer's incredibly useful technology, bravotv.com is an even greater resource for Bravo fans."

"We are delighted to have bravotv.com in the Infuzer family," said Don Sullivan, president of on board info, inc. "Leveraging the electronic calendar should be a core strategic objective for every company selling products or services which are in any way time-dependent. For media companies like Bravo, the calendar represents a new channel for communication and commerce, one which as yet remains virtually untapped."

The addition of Infuzer to bravotv.com comes on the heels of Bravo Networks' successful launch of Infuzer on the Independent Film Channel's website, www.ifctv.com in July 2001.

Anyone wishing to use bravotv.com's Infuzer software can register for it at no-cost at http://schedule.bravotv.com/sched/daily

About on board info

on board info specializes in enabling Web site and email marketers to communicate with their customers via PC and PDA based electronic calendars. The company's core product is Infuzer, a one-click service that enables users to download date related information - events, deadlines, special offer periods - from Web sites and emails, directly into their electronic calendars.

on board info was founded in 1996 by Ray Eitel-Porter, where he spearheaded the company from its head office in London, UK. Since 1996 the company has expanded and saw the opening of a US office in 2000 in New York. The company is funded by venture capital from a consortium including Nat West IT Fund (now managed by Royal Bank Ventures), Cambridge Research and Innovation Ltd. and Interregnum www.interregnum.com), the pioneering IT venture marketer and investor, working with high potential IT entrepreneurs to develop, resource and implement value building strategies and to 'transform technology into wealth'.

About Bravo Networks

Digital Media Bravo Networks Digital Media is dedicated to extending the company's brands across new technology platforms, creating consumer digital media services, and exploring strategic alliances and acquisitions. Bravo offers critically acclaimed American and international films and performing arts including theater, dance, jazz, blues, and classical music, and is available in 60 million homes nationwide.

About Rainbow Media Holdings, Inc.

Bravo is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow also manages American Movie Classics, We: Women's Entertainment, Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports Networks, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. A new series of Cablevision common stock -- Rainbow Media Group tracking stock (NYSE:RMG)-- began trading on the NYSE on March 30th. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women's Entertainment (formerly Romance Classics), MuchMusic USA, Rainbow's interest in the national service FOX Sports Net, Rainbow's five regional sports channels outside of the New York market, and Rainbow Network Communications.

 

    
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