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Back To Press Releases List
CORNERSTONE INFORMATION SYSTEMS AND ON BOARD INFO, INC. TEAM UP TO PROVIDE UNIQUE E-CALENDARING TOOL TO TRAVEL INDUSTRY
Release Date: 2001-09-11
Contact: Lana Parro
  (847) 898-9101
  lparro@trondent.com

Eye for Travel East, New Orleans, September 11, 2001 - on board info, Inc. (OBI) and Cornerstone Information Systems (CIS) announced today they will integrate OBI's Infuzer technology into the CIS ResMAIL system, allowing customers to copy travel itineraries from e-mails and from Web sites directly into their electronic calendars and PDAs. Infuzer is a cutting-edge software application, which copies date-related content from a Web site or an e-mail/newsletter straight into today's most popular electronic calendars. Each Infuzed event also carries a memo field that can contain a tailored message from the Web site, ranging from a simple URL to a marketing message.

Currently the CIS ResMAIL system automates the process of sending itineraries to a traveller once the reservation is confirmed. With Infuzer, customers will not only receive the itinerary, but will be able to click on the Infuzer icon within the e-mail and accurately copy the itinerary to their calendar. All Act, Outlook, Notes, Palm and Lotus Organizer users can take advantage of this new service.

Since the Infuzed itinerary can contain key messages and live URLs within the calendar entry, agencies plan to use this added marketing tool to cross-sell additional services. For example, once the flights are booked, the itinerary entry in the calendar may include live URLs to car rental and hotel offerings, as well as, confirmation numbers and emergency support phone numbers to assist the traveller on each leg of their journey.

"For companies providing IT solutions and systems, recognizing the strategic importance of electronic calendaring presents an opportunity for a new revenue stream," said Cornerstone President, Matt Orrego. "Our customers need to find new and more effective ways to promote their products and services to the digital audience. Infuzer's ability to use calendar communication and calendar commerce provides the perfect solution."

"The advent of the electronic calendar has brought with it a new channel for communication and commerce; one which, as yet, remains virtually untapped," said Don Sullivan, President of on board info, Inc. "Leveraging the electronic calendar should be a core strategic objective for every company selling products or services which are in any way time-dependent. The travel services sector is ideal for Infuzer".

By developing a marketing tool based on date-related content on the Internet, on board info's Infuzer allows Web sites to exploit a valuable new piece of real estate -- the electronic calendar and personal digital assistant. The company's goal is to revolutionize the way Web sites interact with their visitors, while streamlining the transfer of information from the Web into a user's e-calendar and/or PDA.

Cornerstone and on board info already have their first customer together, Carlson Wagonlit, who will use Infuzer to allow corporate customers to copy itineraries into their e-calendar. Cornerstone also plans to market Infuzer to its own customer base as well as the corporate, meeting planning, cruise line, hotel and car rental markets.

About on board info

on board info, Ltd., London, parent company of on board info, Inc., is a pioneering e-calendaring software company. Founded in 1996, on board info has worked with numerous companies and Web sites including The Economist, The Sporting News, The Direct Marketing Association, American Express Publishing, CultureFinder.com, Independent Film Channel, ZDNet, and MacMillan Publishing. For more information about licensing Infuzer technology, contact Donald Sullivan at (203) 221-2614; donald.sullivan@onboardinfo.com

About Cornerstone Information Systems

Cornerstone Information Systems is a software development company that provides travel technology solutions that enable the end user to more efficiently and effectively manage the travel reservation process. It has been providing applications and managed service offerings to the corporate, travel agency, cruise line, tour operator and meeting planning markets since 1992. Further information about the company is available at: http://www.ciswired.com, or by contacting Alan Minton at (800) 276-8255, ext. 7714; alan@ciswired.com.

 

    
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