Internet services company, on board info, has secured Kalends as a client for its flagship product, Infuzer. Infuzer is a one-click service that enables users to download date related information - events, timings, locations etc - from web sites and emails, directly into customers own electronic calendars. Current high profile clients include The Direct Marketing Association of America; Reed Exhibitions; Net Imperative; The Sporting News - and now Reuters new future event information business, KALENDS.
Infuzer enables users of the recently launched KALENDS website to record relevant dates directly in their diaries with a single mouse click. From then on, reminders and updates relating to these dates can be automatically communicated and displayed in users' diaries via the Internet.
Ray Eitel-Porter, CEO of on board info, comments:
"We are delighted to be able to provide KALENDS with Infuzer, for use in their new service. For sites such as KALENDS, which have a date-related site covering finance, sport, society, entertainment and holidays, the Infuzer service is vital. Used creatively it can tackle some of the primary business objectives of commercial Web sites such as helping driving repeat traffic. We are very happy to be involved in making this venture a glowing success."
Rupert Miles, CEO of KALENDS, said:
"We are excited to have Infuzer available to users of the KALENDS.com service. This service in conjunction with Infuzer technology will ensure that users will never miss an event that is of interest or importance to them. Our research has proved that it is very important for KALENDS users to be able to export events from the website to an electronic diary of their choice."
About on board info
on board info specialises in enabling Web site and email marketers to communicate with their customers via PC and PDA based electronic calendars. The company's core product is Infuzer, a one-click service that enables users to download date related information - events, deadlines, special offer periods - from Web sites and emails, directly into their electronic calendars.
on board info was founded in 1996 by Ray Eitel-Porter, where he spearheaded the company from its head office in London, UK. Since 1996 the company has expanded and saw the opening of a US office in 2000 in New York. The company is funded by venture capital from a consortium including Nat West IT Fund (now managed by Royal Bank Ventures), Cambridge Research and Innovation Ltd. and Interregnum (www.interregnum.com), the pioneering IT venture marketeer and investor, working with high potential IT entrepreneurs to develop, resource and implement value building strategies and to 'transform technology into wealth'.
Further information about Infuzer can be found at www.infuzer.com
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