Site Visitors to Automatically Download Event Information to their Electronic Calendars and PDAs
WESTPORT, Conn., May 21, 2001 - The Direct Marketing Association (DMA) has launched an innovative service on its Web site (www.the-dma.org) that allows visitors to instantly download dates and event information to their electronic calendars or personal digital assistances (PDAs).
The InfuzerTM technology, developed by on board info, allows users to transfer date-related information - including conferences, seminars, councils, chapters and breakout sessions - from the site's "Events Calendar" page. The DMA is the largest trade association for interactive and database marketing.
A unique aspect of Infuzer is its ability to allow The DMA to build a permission-based, one-on-one dialogue with its members and visitors via a "Personal Update Page" - a message center designed for special offers, promotions and for updating events.
"As a marketing organization, we are always looking for ways to bring value to our membership," said Robert Blakely, director of Internet development, The DMA. "This is a dynamic new tool that will allow our users to keep better track of the numerous events, seminars and professional development programs we sponsor throughout the year."
To use Infuzer, users download a small client application from any Infuzer enabled web site or e-mail or from www.infuzer.com.
"Infuzer allows The DMA to build a closer relationship with its constituents through their most accessed portal - the electronic calendar," said Donald Sullivan, president, on board info. "The marketing value of this dialogue should not be missed by DMA members who themselves work at developing direct marketing campaigns that can be heard over traditional unsolicited e-mail noise. Our unique Personal Update Page message center achieves this"
About The Direct Marketing Association
The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors, including catalogers, Internet Service Providers, dot-coms, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them.
About on board info
on board info, Ltd., London, parent company of on board info, Inc., is a pioneering e-calendaring software company. Founded in 1996, on board info has worked with numerous companies and websites including The Economist, The Sporting News, The Direct Marketing Association, American Express Publishing, CultureFinder.com, Sportinglife.com, ZDNet, and MacMillan Publishing. For more information about licensing Infuzer technology, contact Donald Sullivan at (203) 221-2614; donald.sullivan@onboardinfo.com.
KCSA CONTACT:
Matt Langan / Moira Brennan
KCSA Public Relations
(212) 896-1299 / 896-1294
mlangan@kcsa.com / mbrennan@kcsa.com
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