Benefits of using Infuzer

Infuzer is effectively at work within the entertainment sector, sporting sites, internet travel
providers and many other organizations worldwide allowing clients to communicate and sell
through the user's desktop and portable calendaring applications.

Infuzer is not a standalone calendar; rather, it takes information and inserts it into the user's
existing Outlook, Lotus Notes, or Palm Desktop Calendar.

Whether it is a conference agenda, registration deadline, travel itinerary, webinar detail,
television show or even a complete season schedule, Infuzer will put the event footprint
and call-to-action right into the context of the user's life.

With Infuzer, companies are finding:

• A valuable new way to communicate with consumers


• A rise in the level of service to their customers


• Increased participation/attendance at events


• New inventory to offer to their advertisers and sponsors


• Infuzer builds loyalty to their website


• Calls to action to "Save the Date" or "Mark the Calendar" are far more effective

Infuzer is designed to empower your online and e-mail marketing efforts and create message
permanence for your upcoming promotions and events. It will also increase the reach and
simplicity of your information delivery initiatives which revolve around date or time-sensitive
details.

Looking at the numbers we see:

• 42% of PC and Handheld calendar users said that because they get so many e-mails,
  they often delete many without reading them.


• 58% of electronic calendar users check their calendar more than five times a day.


• Over 80% of business professionals use electronic calendar applications daily.


• 93% of wireless device users say that they are "almost certain" to read information
  which is in their calendars.

Additionally:

• Standard Infuzer reports document trends and usage patterns to quantify the return on
  investment.


• Tiered pricing agreements create flexibility to fit within an organization's budget.


• A single Infuzer icon can import multiple events - i.e. all segments of a travel itinerary or
  an entry for every game in the season for a sports team.


• Infuzer provides the ability to update events that change. Any event can be updated to
  reflect date, time or location changes as well as the content within the body of the entry.


• Infuzer works with all major calendaring applications, including Microsoft Outlook and Lotus Notes.


• Infuzer is extremely simple to add to a website or e-mail. No new software is required on
  your servers, as Infuzer is a hyperlink and XML-based ASP technology.

See how Infuzer has been implemented on one of our partner sites