Infuzer in use
[click on any image to view a full-size version]
| 1. Example of an Infuzer-enabled event on a participating Web site. The Infuzer icon is designed to be eye-catching and prompt the user to click on the information they wish to download to their calendar. |
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| 2. Users can add/delete as many Infuzer-enabled events as they wish before actually accepting them to be copied to their electronic calendars. The Infuzer confirmation dialogue box allows users to de-select any events they don't want in their calendar. |
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| 3. Once accepted, the selected events are copied straight across to the chosen electronic calendar (in this case Microsoft Outlook). |
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| 4. All Infuzer-enabled events are fully configurable by partners to contain relevant information in the "memo" or "notes" section of the event. This is a blank canvas for delivering targeted marketing messages, driving visits to a website or to enhance e-commerce possibilities. In this case, there is information about exclusive offers, special deals, and ticketing and group outings. |
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| 5. The link in the memo field of the event can contain hyperlinks to e-commerce partners. In this example, a ticketing link takes users directly to an e-commerce site to purchace tickets for this specific game. |
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| 6. Additionally, Infuzer allows for the events to be updated in the case of a change in location, time, or other important details. In this example, the final score of an earlier game has been updated to include a game summary and link back to the full recap. |
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