Infuzer in use

[click on any image to view a full-size version]

1. Example of an Infuzer-enabled event on a participating Web site. The Infuzer icon is designed to be eye-catching and prompt the user to click on the information they wish to download to their calendar.

2. Users can add/delete as many Infuzer-enabled events as they wish before actually accepting them to be copied to their electronic calendars. The Infuzer confirmation dialogue box allows users to de-select any events they don't want in their calendar.

3. Once accepted, the selected events are copied straight across to the chosen electronic calendar (in this case Microsoft Outlook).

4. All Infuzer-enabled events are fully configurable by partners to contain relevant information in the "memo" or "notes" section of the event. This is a blank canvas for delivering targeted marketing messages, driving visits to a website or to enhance e-commerce possibilities. In this case, there is information about exclusive offers, special deals, and ticketing and group outings.

5. The link in the memo field of the event can contain hyperlinks to e-commerce partners. In this example, a ticketing link takes users directly to an e-commerce site to purchace tickets for this specific game.

6. Additionally, Infuzer allows for the events to be updated in the case of a change in location, time, or other important details. In this example, the final score of an earlier game has been updated to include a game summary and link back to the full recap.